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The most important of the three, and the most ignored, is content. Your website should start with your content and not with optimization and links. It’s easy to forget this. Websites that contain a handful of pages with little meaningful content, but lots of keyword repetition and link text abound. Likewise, e-commerce and other commercial sites that contain nothing but lists of products and/or services with “Buy Now” buttons are not as effective in terms of converting leads to sales as sites that provide detailed product descriptions, customer reviews, editorial articles and information and other juicy content. Websites that contain complementary information are favored by search engines because they are thematically relevant and are likely to be updated regularly.
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News
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 The robots.txt file is a universally accepted resource that, in essence, tells the search engine spiders which pages they can and cannot visit. Most reputable engines look for this file before any other upon entering a new domain or IP for spidering or indexing purposes.
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There is, and always has been, a working effort by search engines and online portals to maximize the average visitor session length. Until recently, such efforts primarily involved offering free online tools (email, instant messenger, job databases) and entertainment (fantasy sports, flash games). Though effective for their purpose, these techniques required both costly development time and bandwidth usage.
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After spending the majority of the last few years focused on page attributes and HTML coding, a good part of these past two months have been spent working on the link-popularity campaign for one of our company’s more prestigious clients. Having come back to link popularity, I soon realized that identifying and requesting links is more complicated than in the past.
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BluePink 
