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Link Popularity Tips:
1) The worth and relevance of the site linking to you is taken into account when search engines factor in the popularity of your site. Try to get your website included in popular sites and directories like DMOZ and Yahoo! Human-reviewed directories like these are considered "heavyweights", and a link from them is valued by search engines.
2) Search for sites that link to your competition. Submit your URL to these sites if they offer an "Add your URL" feature, or e-mail them to consider linking to your website. Personalize your e-mail! Tell them how much you enjoyed visiting their site, what you liked about it, why you think they should link to your site, and how you feel your site would complement theirs.
3) Look up websites that are in the same field as yours, and offer a request to trade links. Again, make sure you personalize your e-mail. You may also want to include an explanation on the benefits of Link Popularity. Consider creating a separate links page on your site that will serve as good hubs for related outbound links. You can use this page to display your reciprocal links.
4) Another helpful way to develop your link popularity is to go to any given search engine and type in "[your keyword] Add URL" or [your keyword] links page" in the search field to display the search engines' listings on related sites that has a links page or ADD URL links on their site. The more relevant the sites are that are linking to your site, the better it is for your site's ranking.
5) Make sure you interlink your webpages together. Use text links with keywords in the anchor as much as possible. Search engine spiders may follow links to other webpages of your site and index those as well, boosting the link popularity of your indexed webpages.
Google, one of the search engines that has greatly used this link popularity concept to rank its pages says, "Google makes use of PageRank in determining how sites rank. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves `important' weigh more heavily and help to make other pages `important.'"
AltaVista themselves say, "The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the "quality" ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is "good" if many pages at many different sites point to it and especially if many "good" sites point to it. "
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